Environmentalism is far from a “new thing” or a fad. Thirty-eight years ago, President Nixon created the first Earth Day and the Environmental Protection Act. The Endangered Species Act, Clean Water Act, and other environmental acts have saved many animals (land and marine), rivers, bay areas, wet-lands, and flat lands. With out the efforts of conservationalists, like Nixon, our Earth would be a much different place than it is today. Unfortunately, we are far from done. Every day, thousands and thousands of acres of viable land are destroyed. Wet lands, rain forests, and other habitats are vanishing by the second.

Many coffee and chocolate companies are working with the jungle farmers. Their plan was simple: grow these plants the way nature intended them to grow – in the shade of the rain forest! There is no reason to destroy priceless acres of the jungle when the crops flourish under the shade of tall vegetation. When purchasing coffee look for “Fair Trade and Shade Grown” varieties. Newman’s Own™, Green Mountain, Jim’s™, and Equal Exchange offer a wonderful choice of organic/shade grown/fair trade coffees.

Endangered Species™ Chocolate is a company with a very interesting story behind its creation. The founder took his granddaughter to the zoo years ago. The little girl was so upset after learning about endangered species, that she told her grandfather they needed to do something to help the animals. He created a chocolate company that donates 10% of its profits to help endangered species all around the world. Black panthers, bats, chimpanzees, grizzly bears, wolves, gorillas, butterflies, lions, tigers, rhinos, elephants, sea otters, salmon, polar bears, toucans, zebras, manatees, are just a few of the species this company supports.